The Summer of Sonic continues to astound and amaze me. It was
only three years ago that I was paying for a community hall with my
own money and arranging a small-time gathering for Sonic fans in
Covent Garden. In a very short time, it has ballooned into a major
event on every Sonic fan’s calendar, and has a tonne of
backing from Sega itself. But the one thing that surprises me (in a
good way) the most, is you guys.
I had the pleasure of speaking to some awesome Sonic fans
inbetween my epic sprinting from one end of the venue space to the
other. You guys were there to enjoy Sonic 4, Sonic Colours and
Crush 40, but you also understood what the point of the Summer of
Sonic was all about – making new friends and chatting about
Sonic with one another. And I was more than happy to chat to each
and every one of you. I’m just sorry I didn’t have the
time to stick around for longer than five minutes.
The scary thing was just how many people we ended up fitting in
that venue. You guys arrived in droves, and that’s what truly
knocked me for six. Standing on stage at the start of Summer of
Sonic 2009 and seeing 400 people cheer is one thing, but welcoming
2010′s event with ArchAngelUK in front of 800 fellow Sonic
fanatics, all screaming their heads off, was actually insane.
The crowd really got into it, and even though we had heat
problems you all trucked on. As ArchAngelUK said, SoS10 really was
a victory in the face of adversity for the organisers, but this was
just as true for the attendees as well. So a big thank you for
sticking around and understanding the issues we were facing.
As has already been said, the heat was only the last in a long
laundry list of issues with the venue we chose. You might remember
back in May I
posted a ‘behind the scenes’ video of The Pavilion
in all its open glory – albeit with a ton of furniture and
other rubbish littered about the space. All of that stuff was still
in there by the time the team arrived to set up on Friday 6th.
And adhering to the floorplan straight away proved difficult
– for example, the desks for the Shop Stop and Signing Booth
were on the second tier, but we couldn’t move them because we
had to wait for the top tier to be cleared of rubbish. But we
couldn’t move that stuff ourselves, so were at the mercy of
the venue’s furniture removals people, who decided that they
would happily take their time doing so, even though we sort of paid
them to take all this stuff away a week ago.
Some of the staff were genuinely very helpful however and wanted
to ensure we had everything we needed. Overall though it was a
total nightmare, given we booked the Friday specifically to arrange
furniture and set up tech.
It wasn’t just the furniture people that were tardy
either. Despite paying for his attendance for a day and a half, our
hired sound technician decided not to appear on Friday, meaning we
had to coerce the venue’s management to get backup people in
order for Crush 40 to do a sound check. You might have noticed
actually, during Crush 40′s performance, that the sound
dipped a little bit before reaching rather high levels at one
point. That was because our sound technician decided to leave his
post and enjoy the gig in the crowd. Needless to say, we
weren’t impressed. And he took a nap an hour before we opened
the doors! We don’t like paying the wages of lazy people,
frankly.
The icing on the cake was the missing equipment, which was one
of the main reasons we opened late – along with a few other
last-minute requests that I wished we were asked about sooner
– and nearly knocked the whole operation off-kilter. Luckily,
Rory/Roareye’s resolve was absolutely fantastic, and together
we all clubbed up and improvised. I was also asked by the
management if there was a way to cut the number of people we would
let in to around 500. That didn’t get a very pleasant
response from me – we hired a 1000-strong space, we intended
to use it.
Because we were blindsighted by these issues, we missed some
obvious things that would have been helpful during the day –
organised queue ropes and people looking after the new games, the
placement of Sonic Colours (in retrospect, not a good idea to allow
a queue to form across the stage crowd) and a better handling of
Crush 40′s signing period (thrust upon us by last-minute
stage requests as well).
In fact, I can tell you exactly the worst moment of Summer of
Sonic 2010 for me – it was trying to pull Johnny Gioeli and
Jun Senoue away from a massive line of fans wanting photos and
signed merchandise. It was a horrible thing to experience on my
side. If I was just an unconnected member of venue staff, telling
people ‘no more signings,’ it wouldn’t be so bad.
But being a massive Sonic fan myself, looking at other massive
Sonic fans pleading with me ‘just one photo,
please’… it cuts a guy up.
Despite all of this though, I couldn’t have been happier
with how Summer of Sonic 2010 went. All of the volunteers (these
guys don’t get paid – big them up!) really stepped up
their game to ensure all the attendees had a Way Past Cool time,
and it seemed like you guys really appreciated the effort we went
into to make this day happen. Which is all the thanks I need. Sure,
there are things to learn from every convention – it’s
the side-effect of having fans organise a fan event, after all
– but I feel we really pulled a rabbit out of the hat and
staged the greatest Summer of Sonic yet.
Jun and Johnny were absolute stars, looking after as many people
as they could, and Jun even went back to the queue later in the day
just to carry on signing! They were meant to be on stage performing
at that time! They were super stoked to attend and perform for
everyone on Saturday, and they seem very keen on coming back at a
later date. Make of that what you will. I spoke with Jun whilst
collapsed on a sofa and he was very excited to look into his goodie
bag and find a First4Figures Metal Sonic model. Johnny seemed
ultra-tired afterwards, but was still as enthusiastic and chipper
as he was on the Friday. Two awesome guys.
Nigel Dobbyn was also an absolute star, and I’m slightly
gutted that this was the second time he’s attended SoS and
I’ve not been able to spend some proper time with the chap.
Being a huge Sonic the Comic fan, I kicked myself for that one. I
did manage to hang around long enough to help kick-start his Art
Surgery – his intended table had been understandably taken by
eager fans wanting to take part in the art contest. It was a
struggle to ensure those guys had alternative places to sit, while
Nigel could get on with his day, but it was worth the effort.
It’s good when you’re able to please as many people as
possible in a bad situation.
There are so many stories, anecdotes and special moments for me
from the Summer of Sonic 2010 that I fear I will be here all day if
I recounted them all. So I’ll start from the ones that had
the biggest impact to me. Watching nearly 800 people flood The
Pavilion after a mere seven minutes of opening the doors was simply
jaw-dropping.
At the time, I was sat in the crow’s nest/technical area
trying to desperately fix our internet connection to provide some
sort of video or radio stream. At first glance there were about 400
or so attendees (our rough visit count last year), and I had been
somewhat desensitised to that number. But then when I looked up
again two minutes later the upper and second tiers were swarming
with people. Eek. Not entirely sure how I didn’t get stage
fright.
Never Mind the Buzzbombers was a hit as always, and Dave Luty
(or Hogfather/Gnasher on SSMB) was an excellent host as always.
Aaron ‘RubyEclipse’ Webber (of Sega of America fame)
and Johnny Gioeli helped us try to win some audience members
fantastic prizes, but the highlight came when Johnny had to answer
quick-fire questions on Jun Senoue’s career. Nobody had seen
Jun at this point of the day, so to see him slowly pop his head
from the VIP balcony shortly after Johnny was placed on the spot
was a truly special moment, purely to see the reaction from the
crowd once they spotted him. I hope Johnny and Jun are still
friends after that final score.
Jemnezmy brought to my attention that there was an attendee who
had unfortunately reacted quite badly to the humidity and heat. As
a result, the poor guy was sat outside for most of the day while
his friend dashed around to help him get better. Jem was able to
grab a couple of Crush 40 T-Shirts, have them signed by Jun and
Johnny along with some other freebies, as a consolation for missing
out on the day. I wasn’t able to give him the gear myself,
but I heard that he was blown away by the gesture, and was able to
later come in and enjoy some of the event before Crush 40 took to
the stage. That generosity suggested by others was a major
highlight for me.
Other high points include hosting the cosplay contest –
all of them fantastic and I wish we could have let them all win
– receiving some great gifts from fellow fans such as a
homemade CD from a great girl called Kati with a song called
‘Come On Shadow’ along with some awesome artwork, and
Ian ‘Bmn’ Bennett working the crowd before Crush 40,
getting everyone to yell ‘PINGAS’ in unison.
One of my all-time favourite moments was the countdown however,
where Kevin and myself got the whole crowd of ~800 to clap for an
insanely prolonged period of time, before taking a full force of
excited cheers as we came to the stage. Thank you guys so much for
welcoming our hard work and efforts in this way, it really means a
lot to us and makes the blood, sweat and tears we all pump into
this event truly worth it.
As Kevin said, we’ve already got the date locked down for
Summer of Sonic 2011 – 25th June 2011. Initial planning
between myself, himself and Sega starts very very soon, and we will
be able to share more thoughts at a later date. Ideas, comments and
(constructive please – understand that you did come
to a free event after all) criticisms can be laid at Kevin’s
post here (or here if you’d rather, but best to keep it
in one place eh?). We will read them all and take them on board, as
long as you’re not a big fat meanie!
By all means, share your pictures and video links in this
comments thread if you fancy. I love seeing all of the memories
being recorded here – it’s no secret that I have a very
big folder collecting every single related SoS photo and video,
after all. Thanks again for experiencing the Summer of Sonic 2010
with us, we’ll see you at Sonic’s 20th Anniversary!